Intended Audience
As a news site that serves most all of Texas, the articles published are geared towards generally everyone. The stories reported would intrigue anyone of any age. They offer articles on politics, sports, criminal, international, and domestic news, which covers the wide variety of topics people tend to read on. One does not have to enjoy all types of news they report on, if someone wants to read on sports only, there is a section offered for that as there is a section for each subject. The columnists also seem well adapted to all of these subjects; they can report on international politics one day and the Dallas Cowboys the next. Overall, the material offered is entirely factual and reported as such without any evident bias, except for the sports which is more speculation and obviously favoring of the Dallas Cowboys above all else. Even someone outside of Texas can find some useful information from this site, although it is clear their primary appeal is to the people of Texas. Also, since the majority of Texas tends to shift to conservative politics, articles usually cover conservative political events over other politics, although seemingly factually and without much weigh in from the columnist. Overall, the Dallas Morning News has been procured to be a site and source that appeals to all people, for any story that they might look for.